Coen Markets opens new store in Bethel Park
Kyla Ross from Bethel Park could not contain her enthusiasm. She was more than thrilled to attend the grand opening of the Coen Markets convenience store and gas station at 5281 Library Road.
“I’m excited,” said Ross, who lives less than a mile away from the busy intersection. “For the convenience and the variety they offer.”
At 5 a.m. Feb. 28, Coen’s newest store opened. It marks the first ground-up location in the family-owned company’s history.
The new 5,100-square-foot location is Coen’s 56th in the region and will employ more than 30 area residents. Its opening brings back a much-needed fuel stop to the community, which has been absent since the closure of GetGo in early 2023. As Coen’s first complete build from-the- ground-up, customers will experience innovative, new features in this location.
“The opening of our first ground-up location is an important milestone for the Coen Markets family,” said Charlie McIlvaine, CEO of Coen Markets. “With new food offerings and in-store features, this store emphasizes our commitment to our customers and our focus on enhancing the shopping experience. Our new in-store kitchen and fresh food options are just a few examples of how we’re innovating to meet our customers’ needs.”
With a food-first emphasis, the location boasts an in-store kitchen, which features freshly grilled, fried, and baked menu items to order. The new, expanded menu includes breakfast offerings, made-from-scratch fried chicken, and pizza.
“We are grilling food,” said Andrea Meurohr, vice president of marketing. No convenience store is grilling food.
“We want to bring freshness to the community. Something new and different,” Meurohr continued. “The food is all made here and it’s always fresh.”
That concept not only had customers buzzing on opening day but the employees as well. Moira Doerr from Castle Shannon was delighted to feed the steady, hungry crowd that streamed into the store. Doerr works in the test kitchen with the director of food service, implementing new menu items and training the new staff. She has worked for Coen since November and will later move on to the new store opening on Clairton Boulevard in a few months.
“It’s really exciting,” Doerr said. “The energy is definitely full. Our staff is doing a great job. Guests coming through have been impressed with our product.”
During the grand opening period, customers will enjoy a variety of prizes and giveaways through March 3.
“Everybody likes free stuff,” Meurohr said.
Creative marketing director Matt Seibel hopes they come back for the products. He explained that it’s all connected with its patented trademark. “Green is for freshness. Blue the cold beverage. Orange is for hot food,” he said. “We’ve had a great crowd. Things are going well. We are glad to be here and looking forward to serving the community.”
Customers who fill up their gas tank at the new location from now through March 5 will receive a discount of 50 cents off every gallon on their next fill-up. This offer is available only through the Coen app.