Baptist Senior Services announces rebranding
Baptist Senior Services has announced its rebranding to Baptist Senior Family.
The announcement comes as the organization is set to welcome a new president and chief executive officer, Timothy Myers, Jan. 1. He succeeds Alvin Allison Jr., who is retiring after 11 years in those roles and 14 overall with the Mt. Lebanon-based nonprofit.
Allison said that the new brand better portrays the organization’s mission of providing the highest quality of living for all of those it serves, while uplifting one person at a time.
“We are more than a senior living community. Our services encompass a suite of offerings to help seniors in our region live a more uplifted life,” he said. “Our new brand represents a very conscious shift to let the community know that we embody one family, and we’re proud to celebrate this milestone with our residents, community members and employees.”
Myers comes to the organization after most recently serving as chief Financial officer at Ingleside, the parent corporation of six senior services entities in the Washington, D.C., area.
“I’m thrilled that Tim is entering this role at such an exciting time of growth and change. His impressive experience and passion for serving seniors will ensure long-term success of our new brand, and I know our family is being left in excellent, capable hands,” Allison said.
Along with its new name, Baptist Senior Family carries a new tagline of “Life. Uplifted.” The new brand also comes with a new logo and colors.
Founded in 1910, the nonprofit began as a cooperative effort of 90 American Baptist churches throughout Western Pennsylvania. For the first 40 years of its history, the organization served orphans and the elderly, and eventually grew its services in healthcare and senior living to adapt to the changing needs of the community.
In 1979, the organization became the first senior community to offer HUD-financed housing in Pittsburgh’s South Hills.
Over the course of several decades, the organization added a full range of offerings and living locations to serve seniors: Baptist Homes, Baptist Homes Foundation, Baptist Management Services, Baptist Manor, Providence at Home, Providence Home Care and Providence Point.
With the rebrand, Baptist Senior Family becomes the newly named parent company. The names of its senior living communities and additional services will remain unchanged, and the organization’s 900 seniors and 600 staff members will not be affected by the rebrand.